User:TMI Librarian

Search engine optimization (SEO): The practice of optimizing a website's content and structure to rank higher in search engine results pages.

Pay-per-click (PPC): A type of online advertising in which advertisers pay a fee each time their ad is clicked.

Cost-per-click (CPC): The amount an advertiser pays for each click on their PPC ad.

Conversion rate: The percentage of website visitors who take a desired action, such as filling out a form or making a purchase.

Landing page: A standalone web page designed to convert visitors into leads or customers.

Call to action (CTA): A button, link, or message that encourages website visitors to take a specific action, such as filling out a form or making a purchase.

Click-through rate (CTR): The percentage of people who click on an ad or link compared to the total number of people who saw it.

Email marketing: The practice of sending marketing messages to a list of subscribers via email.

Social media marketing: The practice of promoting products or services through social media channels like Facebook, Twitter, and Instagram.

Content marketing: The practice of creating and sharing valuable content to attract and engage a target audience.

Influencer marketing: The practice of partnering with influential people in a particular niche to promote a product or service.

Retargeting: The practice of displaying ads to people who have already visited a website or interacted with a brand.

A/B testing: A method of comparing two versions of a webpage, email, or ad to see which performs better.

Customer acquisition cost (CAC): The cost of acquiring a new customer, often calculated by dividing the total marketing spend by the number of new customers acquired.

Return on investment (ROI): A measure of the profitability of a marketing campaign, calculated by dividing the revenue generated by the campaign by the total cost of the campaign.

Key Performance Indicators (KPIs): Metrics used to evaluate the success of a marketing campaign.

Bounce rate: The percentage of website visitors who leave a site after viewing only one page.

Impressions: The number of times an ad or piece of content is viewed.

Cost-per-impression (CPI): The cost of displaying an ad or piece of content 1,000 times.

Cost-per-action (CPA): The cost of acquiring a new customer or generating a desired action, such as filling out a form.

Click fraud: The act of clicking on a PPC ad with the intention of depleting a competitor's advertising budget.

Geographic targeting: The practice of showing ads only to people in a certain location.

Demographic targeting: The practice of showing ads only to people in a certain age range or with certain characteristics.

Behavioral targeting: The practice of showing ads based on a user's past behavior, such as pages they have viewed or searches they have made.

Remarketing: The practice of displaying ads to people who have previously interacted with a brand, often through email or social media.

Mobile optimization: The practice of optimizing a website or ad for display on mobile devices.

Video marketing: The practice of using video content to promote products or services.

Native advertising: Advertising that blends in with the look and feel of the content it is displayed alongside.

Affiliate marketing: The practice of promoting other people's products or services in exchange for a commission on sales.

Influencer: An individual or entity with a significant online following, often used in influencer marketing campaigns.

Organic traffic: Traffic to a website that comes from unpaid sources, such as search engine results pages.

Paid traffic: Traffic to a website that comes from paid sources, such as PPC ads.

Social proof: The concept that people are more likely to trust or take action based on the actions and opinions of others.

User-generated content (UGC): Content created by users, often shared on social media or as part of a product review.

Search engine marketing (SEM): The practice of using paid search ads to drive traffic to a website.

Cost-per-thousand (CPM): The cost of displaying an ad 1,000 times.

Display advertising: Online advertising that uses visual elements such as banners, images, or videos.

Ad copy: The written text of an advertisement.

Ad extension: Additional information or links displayed in a PPC ad, such as phone numbers or website links.

Quality score: A metric used by search engines to evaluate the relevance and quality of an ad or website.

Frequency: The number of times a user sees an ad.

Inbound marketing: A marketing strategy focused on attracting potential customers through content and engagement rather than traditional advertising.

Outbound marketing: A marketing strategy focused on reaching potential customers through traditional advertising methods such as TV or radio ads.

Customer journey: The path a customer takes from initial awareness to purchase and beyond.

Customer persona: A fictional representation of a brand's ideal customer, based on demographics, behavior, and other factors.

Chatbot: An automated tool used to communicate with customers through messaging apps or websites.

Lead magnet: An incentive used to attract potential customers to provide their contact information, such as a free guide or discount code.

Sales funnel: The process of converting potential customers into paying customers, often visualized as a funnel.

Landing page optimization: The practice of optimizing a landing page to increase conversions.

Exit intent popup: A popup that appears when a user is about to leave a website, often used to encourage them to stay or provide their contact information.

Marketing automation: The use of software and technology to automate repetitive marketing tasks, such as email campaigns.

Customer relationship management (CRM): The practice of managing and analyzing customer interactions and data to improve relationships and drive sales.

Customer segmentation: The practice of dividing a customer base into smaller groups based on characteristics such as demographics or behavior.

Persona targeting: The practice of targeting ads or content to specific customer personas.

Lead scoring: The practice of assigning a score to potential leads based on their behavior and characteristics, used to prioritize sales efforts.

Influencer outreach: The practice of reaching out to influencers to collaborate on marketing campaigns or product promotions.

Multi-channel marketing: The practice of using multiple channels, such as email, social media, and search ads, to reach potential customers.

Data analytics: The practice of analyzing and interpreting data to make informed marketing decisions.

Data visualization: The practice of displaying data in a visual format, such as graphs or charts.

Customer feedback: Feedback provided by customers, often used to improve products or services.

Customer retention: The practice of keeping existing customers engaged and satisfied to encourage repeat purchases.

Net promoter score (NPS): A metric used to measure customer loyalty and satisfaction.

Marketing funnel: The process

Sales enablement: The practice of providing sales teams with the resources and tools they need to effectively sell products or services.

Unique selling proposition (USP): A statement that defines a product or service's unique qualities and benefits compared to competitors.

Above the fold: The top portion of a website or email that is immediately visible without scrolling.

Below the fold: The portion of a website or email that is only visible after scrolling down.

Call to action (CTA): A statement or button that encourages users to take a specific action, such as "Buy Now" or "Subscribe."

Conversion rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

A/B testing: The practice of testing two different versions of a website, email, or ad to see which performs better.

Click-through rate (CTR): The percentage of users who click on a specific link or ad compared to the total number of users who see it.

Cost-per-click (CPC): The cost of each click on a PPC ad.

Keyword research: The practice of identifying and analyzing the keywords people use to search for products or services.

Long-tail keyword: A specific and targeted keyword phrase used to target a niche audience.

Mobile optimization: The practice of optimizing a website or ad for mobile devices.

Pay-per-click (PPC): An online advertising model in which advertisers pay each time a user clicks on their ad.

Return on investment (ROI): The amount of profit or revenue generated by an investment, often used to evaluate the success of a marketing campaign.

Search engine optimization (SEO): The practice of optimizing a website or content to rank higher in search engine results pages.

Social media marketing: The practice of using social media platforms to promote products or services.

Viral marketing: The practice of creating content that is highly shareable and spreads rapidly through social media and other channels.

Brand equity: The value and perception associated with a brand.

Brand identity: The visual and messaging elements that represent a brand, such as a logo or slogan.

Brand positioning: The strategy and messaging used to differentiate a brand from competitors.

Brand recognition: The extent to which a brand is known and recognized by consumers.

Competitive analysis: The practice of analyzing competitors' products, marketing strategies, and market position.

Content marketing: The practice of creating and sharing valuable content to attract and retain a target audience.

Customer acquisition: The process of acquiring new customers.

Customer lifetime value (CLV): The estimated value a customer will bring to a business over their lifetime as a customer.

Direct marketing: The practice of reaching out to potential customers through mail, email, or phone.

Email marketing: The practice of using email to promote products or services.

Event marketing: The practice of promoting products or services through events or sponsorships.

Marketing mix: The combination of product, price, promotion, and place used to market a product or service.

Public relations (PR): The practice of building and maintaining relationships with the public through media and other channels.

Retargeting: The practice of targeting ads to users who have previously interacted with a website or product.

Social listening: The practice of monitoring social media platforms for mentions of a brand, product, or service.

Video marketing: The practice of using video content to promote products or services.

Website optimization: The practice of optimizing a website to improve user experience and increase conversions.

Influencer marketing: The practice of using individuals with a large social media following to promote products or services.

Customer journey: The complete path a customer takes from initial awareness of a product or service to making a purchase, including all touchpoints and interactions with a brand.